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“For example, if you’re an attorney and you deal with crane accidents ... you’re looking at about millions of dollars in lawsuit, you’re probably going to pay a couple hundred dollars for that click. [Whereas] if you’re running a house-cleaning business, you’re probably paying $7 a click because your average sale is maybe 50 bucks. So depending on how competitive the niche and how much money a business owner stands to make, the more costly those keywords are,” he said.
But Amazon is increasingly competing with Google on search. Alhough eMarketer expects Google will account for a 56.8% share of all U.S. search ad revenue in 2021, Amazon’s 19% share has been steadily growing. That’s eroding Google’s share of the ad market overall, according to eMarketer forecasts.



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