If YouTube creators want to make money off their channel and are eligible, they can turn on ads for video and share ad revenue with Google for those ads. (To be eligible to monetize videos, a channel needs 4,000 public watch hours within the past 12 months, 1,000 subscribers, and must adhere to number of policies.) Ads are served through AdSense, Google Ad Manager and other YouTube-sold sources, which includes direct-sold deals. For instance, advertisers can buy on programs like YouTube Select, which allows them to buy on “brand-safe” videos and on certain audiences.
In a new sweeping look at the content creator ecosystem, SignalFire identified 2 million full-time and 46.7 part-time creators.
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